DAENA Scent Marketing
Catalog
Designer
Art Director
Mock-up
In this project, I will be focusing on designing a catalog and magazine for DAENA, aimed at showcasing and promoting their signature products. The primary tool I will be using for this project is InDesign, with a strong emphasis on selecting the right typeface, designing the content typefaces, and arranging the layout effectively. The goal is to create a visually appealing and functional design that enhances the brand’s identity while ensuring clarity and ease of reading for potential customers.
For this project My repronsible is design a full catalogue .
My client is DAENA, a scent marketing solutions with high-quality diffusers and custom scents. Their ex-
pertise lies in creating ambient fragrances that evoke “smell memories” — powerful scent associations that help brands make lasting impressions.
DEANA company specializing in scent marketing, so when design a catalog, the overall style should reflect sophistication and elegance, aligning with the brand’s high-end image. The color palette should feature soft, soothing tones like lavender, muted gold, and cool greys, evoking a sense of calm, luxury, and serenity, while maintaining a professional and modern aesthetic. A clean, minimalist design will ensure that the focus remains on the products and their benefits.
