Design Rational

For this project My repronsible is design a full catalogue .
My client is DAENA, a scent marketing solutions with high-quality diffusers and custom scents. Their ex-
pertise lies in creating ambient fragrances that evoke “smell memories” — powerful scent associations that help brands make lasting impressions.
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DEANA company specializing in scent marketing, so when design a catalog, the overall style should reflect sophistication and elegance, aligning with the brand’s high-end image. The color palette should feature soft, soothing tones like lavender, muted gold, and cool greys, evoking a sense of calm, luxury, and serenity, while maintaining a professional and modern aesthetic. A clean, minimalist design will ensure that the focus remains on the products and their benefits.
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Design Rational

In this project, I apply variety of design skills. For more instance, firstly creative director, I built layout, idea, color, style for the project. Secondly, photoshop and illustrator skills to combine some images. Finally, this project is focus on typography. Therefore, I have learned a lot through this project, I choose Didot ( serif) and Helvetica ( sans-serif) for typeface to create a high contrast and I aso set up margin, grids and baseline grids.
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