Problem Statement

For this project, my responsibility is to design a logo and branding for a new company. I have chosen to focus on a home decor company named "Home Decor."

Why I chose the Panda Icon:Pandas are widely recognized for their qualities of consistency, patience, and resilience. These traits are highly symbolic in the world of interior design, where stability and enduring quality are key values. Additionally, pandas are closely associated with bamboo, a material often used in creating luxurious and unique living spaces. Incorporating a panda into the branding reinforces the idea of both natural beauty and lasting elegance in home decor.

Reflection

Through this project, I learned how to turn an image into a symbol that represents a brand.
Through this project, I learned how to turn an image into a symbol that effectively represents a brand's core values and identity. It taught me the importance of visual storytelling and how a single icon can communicate deeper meanings and resonate with the target audience. By carefully selecting the panda symbol, I was able to connect qualities like stability, patience, and nature with the essence of the home decor business. This process enhanced my skills in branding, helping me understand the power of a well-crafted logo to create an emotional connection with customers and establish a strong brand presence.